Flahavan’s ‘Lovely Doubly Baked’ campaign to launch this National Porridge Week 7-13 October 2024

Lovely Doubly Baked Progress Oatlets

It’s all about the creaminess. At seven generations and counting, we know what it means to make Ireland’s creamiest oats. We know that the creaminess of our oats doesn’t come from just milling or rolling, but double baking, because that’s the special step that turns the oats we love into the oats Ireland loves!

Whether it’s a heart-warming breakfast, a lovely boost to your day or the goodness you pass on to others, we take the time to double-bake because we know it makes our oats the creamiest in Ireland, and a lovelier, more comforting, and more meaningful experience for all. So, let’s bring more loveliness to Ireland with the only oats that are Lovely Doubly Baked.

Watch out for our Lovely Doubly Baked campaign across radio, online and outdoor nationwide from next week!

For creamier porridge