Flahavan's, Not your run of the mill oats

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Please indicate to which occupational group the Chief Income Earner in your household belongs, or which group fits best.

This could be you: the Chief Income Earner is the person in your household with the largest income.
If the Chief Income Earner is retired and has an occupational pension please answer for their most recent occupation.
If the Chief Income Earner is not in paid employment but has been out of work for less than 6 months, please answer for their most recent occupation
Please select one only.
Select…Higher managerial/professional/administrative Middle managerial/professional/administrative Junior managerial/professional/administrative Skilled worker (e.g. Skilled Bricklayer, Carpenter, Plumber)Semi or unskilled work (e.g. Manual workers, all apprentices to be skilled trades)Casual worker – not in permanent employment OR Homemaker OR Retired and living on state/Government pension OR UnemployedFarmer with more than 50 AcresFarmer with less than 50 Acres

Marital status Select…Married / Living as Married / Civil PartnershipSingleDivorcedWidowedSeparatedOther

Do you have dependent children living in your home? Select…YesNo

If yes, how many are there in each age group?

0 – 2 years Select…NoneOneTwoThreeFourFiveSix

3 – 5 years Select…NoneOneTwoThreeFourFiveSix

6-12 yearsSelect…NoneOneTwoThreeFourFiveSixSeven

13-17 yearsSelect…NoneOneTwoThreeFourFiveSixSeven

18 or older Select…NoneOneTwoThreeFourFiveSixSeven

In which of these counties do you live?Select…AntrimArmaghCarlowCavanClareCorkDerryDonegalDownDublinFermanaghGalwayKerryKildareKilkennyLaoisLeitrimLimerickLongfordLouthMayoMeathMonaghanOffalyRoscommonSligoTipperaryTyroneWaterfordWestmeathWexfordWicklow

How often, if at all, do you buy each of the following types of breakfast foods either for yourself to eat or someone in your household to eat?

Regular cereals (e.g. corn flakes, bran flakes, rice crispies, hoops, etc.) Select…At least once a weekAround 2-3 times a monthAround once a monthEvery 2-3 monthsEvery 4-6 monthsLess frequentlyNever

Porridge/oats Select…At least once a weekAround 2-3 times a monthAround once a monthEvery 2-3 monthsEvery 4-6 monthsLess frequentlyNever

Granola Select…At least once a weekAround 2-3 times a monthAround once a monthEvery 2-3 monthsEvery 4-6 monthsLess frequentlyNever

Muesli Select…At least once a weekAround 2-3 times a monthAround once a monthEvery 2-3 monthsEvery 4-6 monthsLess frequentlyNever

Whole or shredded wheat biscuits/minis Select…At least once a weekAround 2-3 times a monthAround once a monthEvery 2-3 monthsEvery 4-6 monthsLess frequentlyNever

Cereal bars/breakfast biscuits Select…At least once a weekAround 2-3 times a monthAround once a monthEvery 2-3 monthsEvery 4-6 monthsLess frequentlyNever

Which of the following statements best describes your purchasing habits in relation to the breakfast products mentioned above?

I exclusively buy Flahavan’s productsI exclusively buy other branded products (e.g. Kellogg’s)I exclusively buy supermarket own-brand productsI buy Flahavan’s products if availableI buy a mix of Flahavan’s products, own-brand products and other branded products to suit my households tastes and needsI buy a mix of Flahavan’s products, own-brand products and other branded products depending on what is discounted/on promotion

How often, if at all, do you buy each of the following Flahavan’s products either for yourself to eat or someone in your household to eat?

Flahavan’s Progress Oatlets Select…At least once a weekAround 2-3 times a monthAround once a monthEvery 2-3 monthsEvery 4-6 monthsLess frequentlyNever

Flahavan’s Organic Porridge Oats Select…At least once a weekAround 2-3 times a monthAround once a monthEvery 2-3 monthsEvery 4-6 monthsLess frequentlyNever

Flahavan’s Convenience Products (Drum/Sachets/Pots) Select…At least once a weekAround 2-3 times a monthAround once a monthEvery 2-3 monthsEvery 4-6 monthsLess frequentlyNever

Flahavan’s Hi 8 Muesli Select…At least once a weekAround 2-3 times a monthAround once a monthEvery 2-3 monthsEvery 4-6 monthsLess frequentlyNever

Flahavan’s Granola Select…At least once a weekAround 2-3 times a monthAround once a monthEvery 2-3 monthsEvery 4-6 monthsLess frequentlyNever

Flahavan’s Flapjacks Select…At least once a weekAround 2-3 times a monthAround once a monthEvery 2-3 monthsEvery 4-6 monthsLess frequentlyNever

Flahavan’s Oat Drink Select…At least once a weekAround 2-3 times a monthAround once a monthEvery 2-3 monthsEvery 4-6 monthsLess frequentlyNever

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